Logotype
Fortuita Pasteleria
Logotype design for the Fortuita bakery.
Role
Graphic Designer
Tools
- Illustrator
Time
1 week
Description
This project consists of designing a logotype for the bakery “Fortuita”, considering the young audience and evoking the energy and technique of the bakery. In addition, we included the blue and gold colors of the brand.
Ideation
To start the design, I made sketches to evaluate ideas, and based on the concept the client gave me, I made a detailed sketch of the logotype, which would then be moved to Illustrator.
Brand logo
I maintain the colors the client gave me and search for typography according to the values of the brand, which reflect the exclusive audience and have legibility.
