Motion graphics
Promotional Reels
Design of promotional reels for social media.
Role
Graphic designer
Tools
- Illustrator
- After Effects
Time
3 weeks
Description
A series of motion graphics projects designed as practice exercises using After Effects as a main tool.
Each graphic piece is designed to be used as an advertisement for social media.
PCFactory
Practice reel in After Effects for a fictional PCFactory Gamer Day campaign.
In this exercise, I focus on generating text and image movement accompanied by transitions, which could be used to simulate discount promotions in the technology sector.
I started designing every screen of the reel, considering the transitions and movement to plan the design in detail.
Design
Finally, I transferred it to Illustrator and then replicated it in After Effects.
Important: Click on each image to see it in full
Frutillita
Practice reel in After Effects for a fictional frutillita campaign.
In this case, I designed the general aesthetic considering the colors and typography because I had a previous general idea of the transitions and order of the project.
Design
To continue the project, I designed all the screens in Illustrator, applying the graphic elements, and then replicated and animated the project in After Effects.
Important: Click on each image to see it in full.
Beanywood Café
Practice reel in After Effects for a fictional campaign of Beanywood Café, focused on maintaining the graphic style of the brand and presenting the products.
Design
After designing the graphic elements, I designed all the pages separately and then replicated them in After Effects and animated them.
Important: Click on each image to see it in full.
