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Social network posts

Ecostyle Appared

Design of 2 banners, 6 posts, and 2 stories for Instagram.

Role

Graphic Designer

Tools

  • Figma
  • Illustrator

Time

3 days

Description

Simulated project designing a set of graphic posts for social networks, designing 6 posts (carousel and single post), 2 banners, and 2 stories for Instagram.

About the client

To start designing this project, I generated a simulated client. Ecostyle Appared is an innovative brand dedicated to elaborate ecological and sustainable clothes and accessories. They use recycled materials, ethical manufacturing processes, and promote conscious fashion to reduce environmental impact. Their goal is to create elegant clothes that respect both personal style and the planet.

The main goal of this social media campaign is to promote responsible consumption and to promote EcoStyle Apparel's sustainable clothing.

Moodboard

This step consisted of searching for ideas based on the brand style: Boho-chic.

Set of photos with reference colors, fonts and textures.

Style guide

We defined and generated the color palette based on boho-chic style, which combined green, soft, and earthy tones, evoking the minimalism and images with superimposed elements.

The font used is Lora for titles and Roboto for text.

Sheet detailing the fonts, icons, buttons, illustrations, logo and color palette

Mockups

See Mockups in Figma

The requirement of all posts is to have the brand logo in a visible place, images with the brand clothes in natural places, using the brand colors, and applying the text provided by the company with a call to action. The brief also indicated what each slide of the post carousel would contain.

Post design with the text: The sustainable future starts today. Transform your style with fashion that respects the planet, join Ecostyle. In the background is a wheat field with a woman in a dress. Design of a post with the phrase: Do your part for the planet, with a green background. Post design with the text: dress with purpose, in the background two models appear wearing outfits of the season. Page design about us Post design with the text: Sustainable style for a better future. With two images of the models. Post design with the text: New collection, join conscious fashion, with a woman in a dress and a wheat field in the background.

Post carousel

Post design with the text: dress with purpose, in the background two models appear wearing outfits of the season. Design a post with the text: Reduce your environmental impact. Sustainable clothing uses organic products such as organic cotton, linen, hemp, or eco-leather. Furthermore, no industrial machinery is used in the manufacturing process. Post design with comments related to the clothing collection shown. Post design with the text: Join the change, join ecostyle.

Banners

Based on the posts, we selected 2 posts and transformed them into a banner for the website.

Banner based on post 1. Banner based on post 2.

Stories

Click on the image to enlarge.

Diseño de historia de instagram con el texto: El futuro sostenible empieza hoy, transforma tu estilo con moda que respeta el planeta. Diseño de historia para instagram con el texto: Nuevo post.

Resultados

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